在美剧迷看到这样一个新闻，估计以后大家都在网上看电视了哈。
1/5的美国电视收视者在网上看电视
路透社纽约7月29日电---新出炉的调查结果显示，1/5的美国电视观众正放下手中的遥控器，转而在电脑上收看黄金时段电视节目--尤其是职业女性。
Integrated Media Measurement Inc.（IMMI）组织的调查结果表明，50%在电脑上看电视的美国人“开始将电脑作为电视的替代品”。
馀下的一半则是用网络收看他们错过的电视节目，或重新收看已看过的部分节目。
IMMI研究主管Amanda Welsh在声明中称：“这是第一次有调查结果显示，在网上收看自己从未在电视上看过的节目的人居然有如此之多。”
该报告显示，在网上看电视的人中，最多的是富裕、受教育程度高的25-44岁白人职业女性。
IMMI称，女性通常工作和私人生活都很忙，没有时间按照电视节目表收看节目，因此只能在网上看。IMMI对纽约、芝加哥、洛杉矶、迈阿密、休斯敦和丹佛的3000名少年及成年人进行了调查。
原文 http://www.reuters.com/article/internetNews/idUSKEN96594820080729
Fifth of U.S. TV viewers watching online: survey
Tue Jul 29, 2008 3:58pm
powered by Sphere
Featured Broker sponsored link
FX Broker - Shares Mag 2007 NEW YORK (Reuters) - A fifth of U.S. television viewers are putting down their remote controls and clicking on a mouse instead to watch primetime programs online -- particularly professional women, according to a new survey.
It showed that 50 percent of people viewing TV on the Web are watching programs as they become available and "appear to be beginning to use the computer as a substitute for the television set," Integrated Media Measurement Inc. (IMMI), which conducted the poll, said.
The other half are using the Internet to watch programs they have missed, or to re-watch segments or episodes they have already seen, IMMI, a company which links media exposure to consumer action, added.
"This is the first study to show there are a significant amount of people watching primetime shows online who are not watching some portion of those shows on television," Amanda Welsh, head of research for IMMI, said in a statement.
The report showed that the largest group of online TV viewers are white, affluent, well educated, working women aged 25 to 44.
IMMI said women are busy with their work and personal lives and don't have time to be tied down to live television-viewing schedules. They may not have time to watch their shows live, so they may use the online episodes to fill in the shows that they missed live.
IMMI recruited 3,000 teens and adults in New York, Chicago, Los Angeles, Miami, Houston and Denver for the survey and gave them cell phones with special software that tracks their media viewing.
(Reporting by Michelle Nichols; editing by Patricia Reaney)
